With hundreds upon hundreds of vehicles to choose from, sometimes all we need help with is finding a starting point in the research phase of the car-shopping process. If you know what class or segment you’re interested in but aren’t sure what brand you want to opt for, then we’re here to help. For some shoppers, brand won’t matter. You’d rather simply look at all of the different models in your given segment or class and go from there. But for many, brand loyalty is a thing, and if they don’t already have a brand they’re loyal to, that will be the next step in their shopping experience. We thought we’d take a look at how Hyundai and Nissan compare to one another, as two of the most recognizable brands on the market.
Nissan has been in the United States marketplace since before Hyundai was even a company, so that is certainly an advantage to some. It has much more experience in the American marketplace than Hyundai ever will but considering Hyundai has been operating here for over 30 years now itself, that advantage might be a bit diminished. While it is easy to take a look at specific Hyundai and Nissan vehicles to analyze the advantages of each, it’s not quite as easy to analyze brand vs brand.
But there are some things that the Hyundai brand offers that Nissan cannot yet compete with. For instance, there is the Shopper Assurance program. Hyundai wants to make sure it is giving you the easiest and least stressful shopping experience possible, which is why it created the Shopper Assurance program. The program makes things like transparent pricing, streamlined purchasing, flexible test drives, and even a money back guarantee possible.
And there are other things, like the fact that Hyundai offers the first three years of Blue Link services completely free on almost if not all of their vehicles. While our opinion might be biased, we think it’s pretty clear that initiatives like these make the Hyundai brand the obvious choice. If you have any further questions or would like to begin discussing the Hyundai shopping experience, don’t hesitate to get in touch with us.
